Commercial product retouching is mainly for product marketing services; want to achieve marketing purposes, our product picture should first be exquisite enough to arouse buyers' desire to buy to reach a deal, which is the ultimate purpose of merchants to pay for product photography and product retouching.

We have also talked about the difference and connection between product photography and product finishing; in the end, the business needs a delicate commodity map, then the business will give priority to product photographers to shoot, and product photography services offered generally included in the simple repair, finishing is required to pay extra, some businesses may not take into account the budget for finishing, so may not choose a package containing finishing services, and later due to Marketing strategy changes require more sophisticated product map, you can find a separate product finishing services based on the previous shooting map, so as to save costs, so product finishing is slowly becoming an independent commercial service.

So let's now talk about the meaning and purpose of product finishing.

Commercial product refinement is essential to improve the shortcomings of the pre-photography and the product itself, here does not mean that the pre-photography slag completely relies on post-retouching; product refinement is the icing on the cake rather than mend the sheep, that is, product photography and product refinement are complementary if the product picture itself shot bad, it is basically difficult to remedy the post.

Photography can not be as good as the product can not be as beautiful; how to attract people to buy? Solving these problems is the core goal of our retouching.

Make up for the lack of photography

Photography is limited due to the product's own reflective and light-absorbing characteristics; even the best photographers and equipment in the shooting can not reach the picture is exquisite enough, the expression of the shape of the product, the surface texture of the product, these can be expressed in part, but this is not particularly demanding for the commodity chart has been completely adequate. If you want to be more perfect, you can only rely on post-retouching.

Make up for product defects

Product production will have more or fewer defects, including shape, flaws, etc., and these product defects in the photography can not be corrected; in order to make up for the defects of the product itself, the picture needs to be retouched. In addition, product finishing is also to make the product light, texture, color, volume, and structure, these aspects of better and more exquisite performance.

To attract people to love

To put it simply, it is to sell something. A beautifully restored product image can greatly increase consumers' desire to buy, which is the ultimate goal we are waiting for.