Whether it is for enterprises or e-commerce, it is very necessary to make a product display training video that takes into account both content and pictures. It is just like a business credit card of something , which gives a vital first impression to consumers. So how do you shoot a video showing a product? Discussing have a video of the juicer below as an example to share some important aspects of the filming.
Make good use of macro to capture particulars
Macro, since the name implies, is known as a close-up filmed that can be used to fully capture a partial close-up of the product. When ever shooting something, you ought not be able to analyze its local and detailed details, especially those products that have special selling points in detail design, and want to show their very own distinctive factors in detail.
Adaptable lighting, enhanced texture
What material is definitely your merchandise? Is the surface wool or steel? Is it easy or frosted? The real appearance of the surface material feeling of the product is the structure of the merchandise. For the product video, the post-image processing isn't only time consuming, but also makes the picture lack of realism, therefore it is very important to take the texture of the merchandise in the initial shooting. thing. In photography, the most influential structure is the lighting. Through the flexible arrangement of the main light and the side light, the surface of the product could be shaped in a light and dark marche, so that the picture is more uneven, as it is shown in front of the audience..
Depth of field, showcasing stereo
More detail of field is the difference in sharpness of the object before the contact lens due to its length. This method can effectively catch the stereoscopic view of the product . For example, the video of Lili's quality juicer has an obvious close-up on the cutter head, while the reduced cup holder tends to be blurred, and the three-dimensional sense appears in our eyes.
Straightforward background, improved color
I chose to take the background, naturally to reflect the merchandise . Everyone wants the eye of the audience to stare at the product , so the simpler the background, the better. The product video is not a scene map, and no must to spend the scenes. In the 100 % pure black colored or pure white backdrop, the color of the item may be maximized visually, such as the fruits in the black background of this video, the colors are good, the scent and the lovely feeling are coming.
Fixed lens, system is the protagonist
When firing a product, it is generally necessary to display the overall operation of the product. At this time, a fixed lens is needed, because in the picture, the merchandise is the leading part, and the banging of the zoom lens is bound to take over and influence the audience's attention. In addition, if you need to capture local functions, you should keep the lens moving efficiently and gradually.