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Product video capture, these tips are very practical!


Whether it is for enterprises or e-commerce, it is very necessary to make a product display training video that takes into account both content and pictures. It is just like a business credit card of  something , which gives a vital first impression to consumers. So how do you shoot a video showing a product? Discussing have a video of the juicer below as an example to share some important aspects of the filming.


Make good use of macro to capture particulars

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Macro, since the name implies, is known as a close-up filmed that can be used to fully capture a partial close-up of the product. When ever shooting something, you ought not be able to analyze its local and detailed details, especially those products that have special selling points in detail design, and want to show their very own distinctive factors in detail.


Adaptable lighting, enhanced texture

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What material is definitely your merchandise? Is the surface wool or steel? Is it easy or frosted? The real appearance of the surface material feeling of the product is the structure of the merchandise. For the product video, the post-image processing isn't only time consuming, but also makes the picture lack of realism, therefore it is very important to take the texture of the merchandise in the initial shooting. thing. In photography, the most influential structure is the lighting. Through the flexible arrangement of the main light and the side light, the surface of the product could be shaped in a light and dark marche, so that the picture is more uneven, as it is shown in front of the audience..


Depth of field, showcasing stereo

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More detail of field is the difference in sharpness of the object before the contact lens due to its length. This method can effectively catch the stereoscopic view of  the product . For example, the video of Lili's quality juicer has an obvious close-up on the cutter head, while the reduced cup holder tends to be blurred, and the three-dimensional sense appears in our eyes.


Straightforward background, improved color

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I chose to take the background, naturally to reflect  the merchandise . Everyone wants the  eye  of the audience to stare at  the product , so the simpler the background, the better. The product video is not a scene map, and no must to spend the scenes. In the 100 % pure black colored or pure white backdrop, the color of the item may be maximized visually, such as the fruits in the black background of this video, the colors are good, the scent and the lovely feeling are coming.


Fixed lens, system is the protagonist

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When firing a product, it is generally necessary to display the overall operation of the product. At this time, a fixed lens is needed, because in the picture, the merchandise is the leading part, and the banging of the zoom lens is bound to take over and influence the audience's attention. In addition, if you need to capture local functions, you should keep the lens moving efficiently and gradually.


Product photography needs to be improved from the details
Today, we focus on telling you about product photography skills. Many friends often ask about the lighting of products. First, let’s open the light, just look at the details of the photos. In fact, a photo includes your subject, including the background. Including the details between the subject and the background, this overall adds up to the overall effect of the image. Even if your light is set up well, you have to get the details of the background, it will lower the effect of the whole picture, so don't pay attention to these details. So today we will tell everyone how to pay attention to the details.
Glasses Photography
​The lens of the glasses is a highly reflective item, and some of the sunglasses have a metal frame. It is difficult to shoot like this kind of product. There are two main problems in shooting glasses. The first one is that the lens does not let it reflect other environments and unwanted elements. The second one is the depth of field problem. When many people shoot glasses, the rear frame will appear virtual. It is not clear, and solving these two problems is basically done.
The effect of different lamp positions on product shooting
In product photography, different lamp positions play a decisive role in the picture quality, texture and effect of the product. Familiarity with the role of various lamp positions on the picture effect and the scope of application are crucial for product photography.
Photographing of reflective objects
In product photography, there are often some reflective products, especially some stainless steel products and some specular reflective products, which are reflective products that are more difficult to handle in advertising photography. The choice of background is generally black and white, mainly based on the background of these two colors, whether it is a white background or a black background, when shooting reflective products is completely different from the concept of shooting other products.
Creative products Photography
Shooting the light painting effect is also very simple, and does not require very complicated props. First put the product you want to shoot on the shooting table, but both the background and the background paper should be replaced with black, because we have to shoot this effect in a completely dark environment. After placing it, first adjust the camera's parameters, mainly the speed of the shutter, because shooting this effect requires a long exposure to complete
How to ensure product quality when shooting products
In commercial shooting, product shooting is a part of it. This is mainly shooting with the product as the main subject. The shooting reflects the shape, structure, performance, color, and passage of the product to attract customers' desire to buy. Now the e-commerce industry is developing very well. To promote products in online stores, it is necessary to show product details with pictures.
What kind of product image has a high click-through rate?
What kind of product image has a high click-through rate? When making product pictures, we need to know that we are selling things, not just click-through rates. We have to ask ourselves a few more questions: 1. When you buy items by yourself, what kind of pictures are more attractive to you 2. When buying something by yourself, what kind of picture will make you feel uncomfortable 3. When buying something by yourself, what kind of picture will make you order and pay.
Improve product image quality from details
The quality of a picture is not just a matter of lighting. The details of the picture will affect the overall effect. The photographic product studio summarizes the aspects of the product image that affect the effect.
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