In our lifestyle, you will everywhere see product photos, i.e. advertisements on newspaper, magazine, promoting pamphlet or brochure, product instructions, in addition to the Internet etc. You might wonder: where do these pictures result from? Who produce them? Generally, commercial product photos are manufactured by product photographers in professional photography studios. It is a fascinating but challenging job to shoot products. A couple of a wide variety of types of merchandises, which are created with different materials geared to different customers: commercial/corporate clients and end consumers. One problem to product picture taking is that: different shooting topics require different configurations in conditions of lighting, scenes or props.

Key 1- use appropriate picture taking equipment
Choose the equipment according to your capturing subject. Of all first, the right lens is crucial. A lens with f/3.5 aperture or bigger will help you highlight the product out of the background easily. It really is helpful if the surroundings is not shiny enough especially. Secondly, a good tripod is essential for product photography in many events. However, sometimes the camera must be kept by the product photographer along with his hands for taking pictures. In this full case, you have to rely on the shockproof system in the lens.

Key 2- black or white background
Unless the client requires some live or creative setting pictures, most products are shot against a good color background. White history is typically the most popular for product picture taking nowadays, because first of all audiences shall have a tendency to focus their attentions on the merchandise with white background. Furthermore, digital craze has made white background more important since it is simpler for image manipulation afterwards with an image-editing tool such as PHOTOSHOP. Alternatively, a natural dark history makes the product look high quality or even more artistic normally.

Key 3- professional photography lighting
Obviously, lighting is one of many factors in commercial photography. You will need to make sure your working space is big enough to set up the light equipment effectively. Or sufficient day light can illuminate the shooting area through the home window, so the product can receive light without heavy darkness even.

Key 4- picture composition
Simple composition is a much better way to mention the merchandise features. As most product shots must be able to demonstrate the true appearance and form of the product, it is best to consider closer shots of the product to inform you. Don’t take from some unusual angles. Fancy or distorted photos might be added into a photographer’s stock portfolio, but it is to please a person hardly.

Key 5- positioning the merchandise
To guarantee the product looks sharp and clear in the photo, you need to put it a little far from the backdrop. Remember to set your lens with correct aperture before capturing.

Key 6- image manipulation or retouching

With portrait digital photography prevailing nowadays, using image editing software to retouch photos becomes essential. Lighting modification, white balance modification, color adjustment, cropping or resizing, each one of these activities might transform a typical picture into an incredible artwork.