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Key to product photography

In our lifestyle, you will everywhere see product photos, i.e. advertisements on newspaper, magazine, promoting pamphlet or brochure, product instructions, in addition to the Internet etc. You might wonder: where do these pictures result from? Who produce them? Generally, commercial product photos are manufactured by product photographers in professional photography studios. It is a fascinating but challenging job to shoot products. A couple of a wide variety of types of merchandises, which are created with different materials geared to different customers: commercial/corporate clients and end consumers. One problem to product picture taking is that: different shooting topics require different configurations in conditions of lighting, scenes or props.


Key 1- use appropriate picture taking equipment
Choose the equipment according to your capturing subject. Of all first, the right lens is crucial. A lens with f/3.5 aperture or bigger will help you highlight the product out of the background easily. It really is helpful if the surroundings is not shiny enough especially. Secondly, a good tripod is essential for product photography in many events. However, sometimes the camera must be kept by the product photographer along with his hands for taking pictures. In this full case, you have to rely on the shockproof system in the lens.


Key 2- black or white background
Unless the client requires some live or creative setting pictures, most products are shot against a good color background. White history is typically the most popular for product picture taking nowadays, because first of all audiences shall have a tendency to focus their attentions on the merchandise with white background. Furthermore, digital craze has made white background more important since it is simpler for image manipulation afterwards with an image-editing tool such as PHOTOSHOP. Alternatively, a natural dark history makes the product look high quality or even more artistic normally.

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Key 3- professional photography lighting
Obviously, lighting is one of many factors in commercial photography. You will need to make sure your working space is big enough to set up the light equipment effectively. Or sufficient day light can illuminate the shooting area through the home window, so the product can receive light without heavy darkness even.


Key 4- picture composition
Simple composition is a much better way to mention the merchandise features. As most product shots must be able to demonstrate the true appearance and form of the product, it is best to consider closer shots of the product to inform you. Don’t take from some unusual angles. Fancy or distorted photos might be added into a photographer’s stock portfolio, but it is to please a person hardly.


Key 5- positioning the merchandise
To guarantee the product looks sharp and clear in the photo, you need to put it a little far from the backdrop. Remember to set your lens with correct aperture before capturing.


Key 6- image manipulation or retouching

With portrait digital photography prevailing nowadays, using image editing software to retouch photos becomes essential. Lighting modification, white balance modification, color adjustment, cropping or resizing, each one of these activities might transform a typical picture into an incredible artwork.

Thank customers for their trust, your satisfaction is our greatest motivation!
SPECIALTIES: I also opted in for some extensive retouching on a number of my photos which was + $40 per image. Before taking any photos they told me why they recommended retouching which made sense for my particular product. I’m really happy that I took their advice, the retouched images turned out amazing.
Product photography needs to be improved from the details
Today, we focus on telling you about product photography skills. Many friends often ask about the lighting of products. First, let’s open the light, just look at the details of the photos. In fact, a photo includes your subject, including the background. Including the details between the subject and the background, this overall adds up to the overall effect of the image. Even if your light is set up well, you have to get the details of the background, it will lower the effect of the whole picture, so don't pay attention to these details. So today we will tell everyone how to pay attention to the details.
Glasses Photography
​The lens of the glasses is a highly reflective item, and some of the sunglasses have a metal frame. It is difficult to shoot like this kind of product. There are two main problems in shooting glasses. The first one is that the lens does not let it reflect other environments and unwanted elements. The second one is the depth of field problem. When many people shoot glasses, the rear frame will appear virtual. It is not clear, and solving these two problems is basically done.
The effect of different lamp positions on product shooting
In product photography, different lamp positions play a decisive role in the picture quality, texture and effect of the product. Familiarity with the role of various lamp positions on the picture effect and the scope of application are crucial for product photography.
Photographing of reflective objects
In product photography, there are often some reflective products, especially some stainless steel products and some specular reflective products, which are reflective products that are more difficult to handle in advertising photography. The choice of background is generally black and white, mainly based on the background of these two colors, whether it is a white background or a black background, when shooting reflective products is completely different from the concept of shooting other products.
Creative products Photography
Shooting the light painting effect is also very simple, and does not require very complicated props. First put the product you want to shoot on the shooting table, but both the background and the background paper should be replaced with black, because we have to shoot this effect in a completely dark environment. After placing it, first adjust the camera's parameters, mainly the speed of the shutter, because shooting this effect requires a long exposure to complete
How to ensure product quality when shooting products
In commercial shooting, product shooting is a part of it. This is mainly shooting with the product as the main subject. The shooting reflects the shape, structure, performance, color, and passage of the product to attract customers' desire to buy. Now the e-commerce industry is developing very well. To promote products in online stores, it is necessary to show product details with pictures.
What kind of product image has a high click-through rate?
What kind of product image has a high click-through rate? When making product pictures, we need to know that we are selling things, not just click-through rates. We have to ask ourselves a few more questions: 1. When you buy items by yourself, what kind of pictures are more attractive to you 2. When buying something by yourself, what kind of picture will make you feel uncomfortable 3. When buying something by yourself, what kind of picture will make you order and pay.
Improve product image quality from details
The quality of a picture is not just a matter of lighting. The details of the picture will affect the overall effect. The photographic product studio summarizes the aspects of the product image that affect the effect.