Testimonials / News

The commercial and artistic importance of commercial photography

What is commercial photography? The main target of commercial advertising photography is commodities, which should be attributed to the scope of practical photography. Its mission is to convey information about goods and promote the flow of goods. The purpose of advertising photography is to induce customers to purchase goods, by expressing the structure, shape, use and color of the goods.


Commercial advertising photography is an artistic expression of commercial and artistic integration in commodity display. Commercial advertising photography includes the purpose of information dissemination in goods, and uses photography to transmit visual information, improve consumer awareness of products, and promote sales of goods. Commercial advertising photography can not be separated from the essence of photographic art. Effective content, visual effects and creativity are the means of expression that commercial advertising photography should have. Commercial advertising photography combines practicality and artistry. Commercial advertising photography is based on commercial and commercial value. However, once commercial photography is lacking in artistic appeal, it is difficult to be effective. Only good integration of commercial and artistic , can be a successful work. In commercial photography, photography has always been a combination of commercial and artistic.


From the perspective of cultural categories, advertising is no longer just a kind of commercial behavior. Its special relationship with the whole business society has become a mirror reflecting real life, recording the history of social development, the grandstand of world culture and customs. Undoubtedly, advertising has become a worldwide commercial art. As an important means and medium for commodity communication, advertising photography has become a unique component of world culture with its unique charm and its visual characteristics. Under the premise of realizing the dissemination of commodity information, a beautiful human landscape has become an indispensable visual landscape for modern life.



1. Commerciality of commercial advertising photography

From the photographer's point of view, the product conception of advertising photography is restricted by the advertising planning scheme for propagating the goods, which has great limitations. Especially the creative conception of advertising photography pays attention to the orientation, it can not leave the commercial purpose of advertising. While independent, its creation must be based on the image of the spread of goods. In terms of the performance of the content, there are often strict regulations for the purpose of advertising, but the conceptual creation of art photography can be free from such factors, and has a broad creative world. Advertising photography must strive to pay attention to the characteristics and style of goods. Photographers often ignore the personal style in order to obey the needs of the goods, otherwise it is difficult to achieve the original target.



2. The artistic nature of commercial advertising photography

Commercial advertising photography not only carries a clear business purpose, but also has high artistic requirements. Therefore, as an advertising photographer, it is necessary to have a businessman's sensible sense of business, to be able to capture the commercial atmosphere at the beginning of the creation, to establish a channel for the transmission of commodity information, and to have the artist's literacy and inspiration, using art. The means of expression creates a commercial advertisement that satisfies the consumer's psychological needs for the goods, and at the same time has artistic creativity and appeal, and artistically conveys the information of the goods. Excellent commercial advertising photography is highly artistic, and art enhances the content of commercial advertising products. Using art as a means of expression, under the leadership of inspiration and creativity, the image of commercial advertising photography is attractive, shocking visual effects, strong artistic rendering power, etc., thus realizing the artistic enjoyment of advertising objects in the process of product information dissemination. At the same time, in the process of enjoying art, it attracts interest in advertising content, establishes product awareness, and achieves the purpose of effectively transmitting product information, making commercial advertising photography more effective in the process of disseminating commodity information. This is commercial advertising photography. Artistic characteristics.



3. Commercial and artistic integration in commercial advertising photography

The commercial and artistic aspects of commercial advertising photography are independent and interdependent. The first task of the photographer is how to make these two contradictory, but sometimes interdependent, two aspects well integrated. It is a good foothold for establishing commercial advertising photography "visual art to convey business information." The more you pursue business value, the more you should pay attention to its artistic connotation. In order to better improve the effect of disseminating commercial information, commercial advertising photography should pay attention to the artistic expression of its creation on the premise of retaining the entire commercial purpose, making the advertising photography more visually explosive and attractive, thus gaining consumers' attention. And recognition.


Thank customers for their trust, your satisfaction is our greatest motivation!
SPECIALTIES: I also opted in for some extensive retouching on a number of my photos which was + $40 per image. Before taking any photos they told me why they recommended retouching which made sense for my particular product. I’m really happy that I took their advice, the retouched images turned out amazing.
Product photography needs to be improved from the details
Today, we focus on telling you about product photography skills. Many friends often ask about the lighting of products. First, let’s open the light, just look at the details of the photos. In fact, a photo includes your subject, including the background. Including the details between the subject and the background, this overall adds up to the overall effect of the image. Even if your light is set up well, you have to get the details of the background, it will lower the effect of the whole picture, so don't pay attention to these details. So today we will tell everyone how to pay attention to the details.
Glasses Photography
​The lens of the glasses is a highly reflective item, and some of the sunglasses have a metal frame. It is difficult to shoot like this kind of product. There are two main problems in shooting glasses. The first one is that the lens does not let it reflect other environments and unwanted elements. The second one is the depth of field problem. When many people shoot glasses, the rear frame will appear virtual. It is not clear, and solving these two problems is basically done.
The effect of different lamp positions on product shooting
In product photography, different lamp positions play a decisive role in the picture quality, texture and effect of the product. Familiarity with the role of various lamp positions on the picture effect and the scope of application are crucial for product photography.
Photographing of reflective objects
In product photography, there are often some reflective products, especially some stainless steel products and some specular reflective products, which are reflective products that are more difficult to handle in advertising photography. The choice of background is generally black and white, mainly based on the background of these two colors, whether it is a white background or a black background, when shooting reflective products is completely different from the concept of shooting other products.
Creative products Photography
Shooting the light painting effect is also very simple, and does not require very complicated props. First put the product you want to shoot on the shooting table, but both the background and the background paper should be replaced with black, because we have to shoot this effect in a completely dark environment. After placing it, first adjust the camera's parameters, mainly the speed of the shutter, because shooting this effect requires a long exposure to complete
How to ensure product quality when shooting products
In commercial shooting, product shooting is a part of it. This is mainly shooting with the product as the main subject. The shooting reflects the shape, structure, performance, color, and passage of the product to attract customers' desire to buy. Now the e-commerce industry is developing very well. To promote products in online stores, it is necessary to show product details with pictures.
What kind of product image has a high click-through rate?
What kind of product image has a high click-through rate? When making product pictures, we need to know that we are selling things, not just click-through rates. We have to ask ourselves a few more questions: 1. When you buy items by yourself, what kind of pictures are more attractive to you 2. When buying something by yourself, what kind of picture will make you feel uncomfortable 3. When buying something by yourself, what kind of picture will make you order and pay.
Improve product image quality from details
The quality of a picture is not just a matter of lighting. The details of the picture will affect the overall effect. The photographic product studio summarizes the aspects of the product image that affect the effect.