As an e-commerce retailer, one of the biggest challenges you face is that customers can't interact with your product before placing an order.
Of course, if you run a subscription box business, this mysterious space is an interesting part - but anyone should undoubtedly ship high quality products and brands. So, how can we make up for the lack of hands-on experience (and users don't know what they will receive in each box)? Attractive professional photos make your products and boxes irresistible!
If you have never hired a photographer before and you are not sure where to start, this guide will tell you how.
Inspire and inspire inventory with professional photography
If a picture is worth a thousand words, then you need to make sure your photos convey the right message to customers and subscribers.
If your site has compelling visual effects that inspire your brand and inspire your products, customers are more likely to “join the shopping cart” or sign up for a subscription.
Low-quality images can not only damage your products and brands, but can also adversely affect your business. Photos that are too small, too dark or too vague are not compliments at all - and they certainly won't instill confidence or motivate customers to buy.
However, hiring a professional photographer provides a shining opportunity for your product and brand subscription services. Professional product images enhance your brand, showcase your products, and even get more share on social media.
Debate between Pro and DIY This is why a professional is worth the cost
Product photography is one of the things you won't notice unless there is something wrong with it. This has led some e-commerce retailers to think they can take their own photos and get comparable results that professionals can create.
It may seem like a good idea to take a photo of your product, but it is complicated to implement - especially if you are not a photography enthusiast with the necessary equipment.
Still not sure if a professional photographer is worth the cost? Let us consider some of the biggest problems in DIY product photography.
DIY Challenge #1: You have to buy expensive cameras and equipment - and then figure out the function of all the buttons.
How do professionals solve this problem: they bring their own cameras and accessories such as tripods, professional lighting and lenses. You don't have to buy a fancy camera to get some key shots.
DIY Challenge 2: You need to learn photography, art direction and composition. Even if you invest in high quality equipment, expensive cameras produce low quality photos.
How professionals solve this problem: Professional photography is both art and engineering, and the right professionals know how to achieve these subtle visual differences to make your images successful - so you don't have to spend any time and effort learning photography. Instead, you can focus on doing business like a boss.
DIY Challenge 3: You may need to edit or retouch your photos. This may involve color correction, touch up or lighting adjustments.
How to solve the problem for professionals: After the filming, the work of professional photographers will not end. The next step is to filter all the photos they took, find the best photos, and edit them to make them look better.
DIY Challenge #4: Unless you are willing to invest a lot of time and resources, you can't get professional quality results.
How do professionals solve this problem: you guarantee professional results! You can even hire someone who specializes in the subscription service, so the images look great on your website and can help your business grow.
Our experience with Amazon photos will effectively promote your products to achieve your sales goal.